Jimmy Dean

Jimmy Dean, America's favorite protein breakfast brand, launched today a new, full scale advertising and marketing campaign, 'Morning Villains,' designed specifically to resonate with moms. The marketing is supporting the new Jimmy D's line from Jimmy Dean, a new offering of hearty, satisfying breakfast products that combine turkey sausage with the taste kids love '" available in three varieties and all with 210 calories or less and seven or more grams of protein. The program is driven by a multi-layered marketing launch that includes TV, print, radio, online advertising, cinema, social media, event marketing, in-store activation, public relations, and the launch of a new micro-site, www.jimmyds.com.

Agency: TBWA\Chiat\Day LA,USA
ECD: Patrick O'Neill
ACD/Art Director: Mahmud Husain
ACD/Copywriter: Brian Friedrich
Art Director: Stephen Chow
Copywriter: Forrest Boleyn
Agency Producer: Kristine Ling
Agency Producer: Rob Saxon
Group Account Director: Stan Fiorito
Account Director: Tyra Hillsten
Account Supervisor: Mike Peditto
Account Executive: Daryl Conui
Senior Planner: Aileen Russell
Business Manager: Stefanie McCall