Ong Gente Brasil:Virtual Homeless

"We just made a really cool project for the Ong Gente Brasil (People Brazil), aiming to stimulate the donation of warm clothing. In the suit, did images of homeless people, projected on the walls of downtown Rio, which included a bucket for people to donate their coats. In donating the coat homeless virtual "took" the cloak, dressed and thanked. The intention was to show effectively the positive effect of a donation. An action that breaks new ground with a different tool in the Brazilian market, with interactivity and projection."

Agency: Enzimas em Ação,Brasil