Essential- "Strip away everything that isn't essential and you'll finally have something that is."
Comfortable-"It doesn't make everyone comfortable."
Minimalism-"Minimalism. The art of continually removing things until all you have left is beauty"
Enlighten-"Can a lamp enlighten even when it's not turned on?"
Creative Director: Dave Newbold
Art Director: Dave Larson
Copywriter: Gary Sume
Photographer: Stock
Published: August 2010
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