Background: Guangyin Yoga is a small yoga club in Shanghai. For 4 years, the club hasn't been running well with only few club members.
Challenge: How to raise Guangyin Yoga’s brand awareness overnight and enroll 300 new members with a small budget?
Solution: In the Shanghai CBD we placed a small-sized wooden box in the street. We asked our yoga master get inside the box. Every time someone passed by, a hand would reach out with our club business card. Surprise!
Result: Our campaign lasted 15 days, with over 35,000 target directly communicated, 319163 video clicks on the web, and more than $138,000 of free media report. After the campaign, over 2000 people visited our club within a month, and 622 of them became new members,107% more than expected. And our actual cost: US $74
Creative Director: Jacky Xiao
Art Directors: Jacky Xiao, Bobo Chen, Guitar Zhou
Copywriter: Louis Lu
Photographer: Walker Jiang
Published: February 2010
The commercial titled Gears billboard was done for LEVI 'S (LEVI'S company) in USA. It was released in the September 2010. Business sector is Clothing & footwear.
Vodafone is challenging F1 champion Lewis Hamilton, to race against the speed of it's improved mobile data network in The Netherlands. To make it an actual challenge,
Vodafone calls for 28.800 Facebook users to join the race in a virtual car on Facebook. The time it takes Vodafone's network to download all of their profile pics, is the time to beat for Hamilton. The actual race will take place on a secret track - Schiphol is rumored - on the 13th of september. The race will be aired live on Facebook.
"Prefer the one who is green. For a greener world, ASUS produced N80. With long battery life and environment friendly production; ASUS got the unique "EU Flower" prize."
Art Director: Murat Ersan Copywriter: Taylan Dutluoğlu Published: March 2010