Coca-Cola: Wallet of Happiness

Coca-Cola "Mutluluk" konseptinden yola çıkaraı bu kez de Peru'da sıcak bir kampanyaya imza atmış. İçinde yaklaşık 35 Dollar , fotoğraf ve adres olan bir cüzdanı kaybeden kişinin evinde cüzdanı teslim etmeye giden dürüst Perulular çok sıcak bir karşılamaya tanık oluyor.

Reklam ajansı McCann Erickson

Turkish Airlines “iAd” Case Study

Turkish Airlines "iAD" Case Study firat


Turkish Airlines, Türkiye’nin ilk iAd projesini hayata geçirdi. iAd, Apple’ın kendi mobil cihazları için özel olarak geliştirdiği aplikasyonlardan oluşan yeni bir dijital pazarlama platformu. McCann Erickson İstanbul tarafından hazırlanan ve 23. Kristal Elma Reklamcılık Ödülleri’nde, mobil kategoride Kristal Elma kazanan Turkish Airlines iAd, aynı zamanda global platformda havayolları endüstrisi adına bir markayı temsil eden ilk örnek olma özelliğini de taşıyor.





Kaynak:ElmaAltShift

Turkish Airlines TV Commercial: "The Visitor"

Türk Hava Yolları yeni yarattığı dünya ile çok başarılı bir reklama imza atmış. Animasyon bir reklam olan The Visitor, her türlü özelliğiyle gerçekten 'Avrupa standartlarında' bir çalışma olmuş. Reklam, McCann Erickson Istanbul ve Passion Pictures ortak yapımı.



Agency: McCann Erickson Istanbul
Client: Turkish Airlines
Marketing Manager: Serdar Ekrem Şirin
Creative Director: Tolga Hırsova
Art Directors: Deniz Yükselci
Copywriter: Can Yücel Metin
Project Planner: Koray Öztürk
New Business: Çağlar Çokçetin
Production: Passion Pictures
Director: againstallodds
Creative Director: Bernie Roux
Executive Producer: Josh Thorne
Producer: Anna Lord
Producer: Rima Kassar
Designer: Johan Idésjö
3D & Post: Madcrew

Maarud: Time Machine, Carpenters

Advertising Agency: McCann, Oslo, Norway
Copywriter: Tore Wold
Art Director: Erlend Klouman Høiner
Director: Henrik Sander
Producer: Espen Horn
Production Company: Motion Blur
DoP: Geir Hartly Andreassen

Insect Hunter - Böcek Avcısı

Böceklerden kurtulmak işte bu kadar kolay!
Brief: Türkiye’de yüzlerce böcek ilaçlama şirketi olmasına rağmen herhangi bir marka algısı/bağlılığı mevcut değil. İnsanlar bina girişlerine yapıştırılan özensiz çıkartmalar ve broşürler aracılığıyla ilaçlamacı buluyorlar. Bazen de daha önce ilaçlama yaptırmış tanıdıklarından yardım alıyorlar. Amacımız rekabette ayrışarak www.bocekavcisi.com sitesini akla gelen ilk ve tek marka yapmaktı.
Çözüm: İnsanları görmeye bile dayanamadıkları böceklerle hiç beklemedikleri yerlerde karşılaştırdık. Böceklere yakından bakan insanlar bunun bir çıkartma olduğunu fark ettiler. Çıkartmayı köşesinden çektikleri anda arkasında yazan yazıyı okudular: “Böceklerden kurtulmak işte bu kadar kolay”. Böylelikle çözümü zor olarak bilinen böcek sorunundan çok kolay bir şekilde kurtulabileceklerini vurguladık. Dahası, alışılmışın dışında bir çıkartma uygulamasıyla marka bilinirliğini artırdık.
Sonuç: Sokaklardaki duvarlara, apartman kapılarına ve otobüs duraklarına yapıştırılan çıkartmalar sonucunda, www.bocekavcisi.com sitesine talepte net bir artış olduğu müşterimiz tarafından bildirildi.

Agency: McCann Erickson, Istanbul,Turkey
Creative Director: Tarkan Barlas
Art Director: Umut Güney
Copywriter: Taygun Dömbekçioğlu

via:Elmashift.com

Alpika anti-rash cream: Toaster

"When baby skin is burning"

Advertising Agency: McCann Erickson, Poland
Art directors: Lukasz Kotlinski, Iza Przepiorska-Kotlinska
Copywriters: Iza Przepiorska-Kotlinska, Lukasz Kotlinski
Creative directors: Iwona Kluszczynska, Wojciech Dagiel
Photographer / Illustrator: Lukasz Murgrabia / 76 Management
Project managers: Malgorzata Lastowiecka, Agnieszka Górska

City Magazine: Get a life

Advertising Agency: McCann Erickson Belgrade, Serbia
Creative Directors: Jana Savic Rastovac, Vladimir Cosic
Art Director: Marko Prokic
Photographer: Marko Savic
Creative coaching: Yaniv Mlinarski, Milos Stankovic
Published: August 2010

Delta Generali Insurance: Loyalty test envelope

In Serbia, specific blue envelopes have been used as court or military invitations for years; during the wartime in early 90’s even as requests to join the army. As those governmental envelopes need to be handed personally and signed by the person who receives it, many people avoided it by all means. Over the years, blue envelopes naturally became a “test” of honesty, loyalty, legalism and respect for the law.
As we knew these facts, we used it to solve very specific problem of our client Delta Generali: They needed to narrow extremely long list of candidates for a financial manager in their company. We sent the interview invitations inside those envelopes to all the candidates, knowing that only the most loyal and honest candidates will accept it and show up for the interview.

Advertising Agency: McCann Erickson Belgrade, Serbia
Creative Directors: Jana Savic Rastovac, Vladimir Cosic
Art Director: Marko Prokic
Creative coaching: Yaniv Mlinarski
Published: August 2010

MTV Serbia: Disaster date classifieds

Advertising Agency: McCann Erickson, Belgrade, Serbia
Creative Directors: Jana Savic Rastovac, Vladimir Cosic
Art Director: Marko Prokic
Copywriter: Bojan Tanaskovic
Creative Coaching: Yaniv Mlinarski, Milos Stankovic, Vladimir Popovic
Published: August 2010

McCann Erickson Israel: Yom kippur – it's time to forgive

URL: http://apps.facebook.com/mccann_kippur_en
According to Jewish tradition, God inscribes each person's fate for the coming year into a book, the Book of Life, on Rosh Hashanah, and waits until Yom Kippur to "seal" the verdict. During the Days of Awe, a Jew tries to amend his or her behavior and seek forgiveness for wrong things he has done. This app shows people you blocked last year and allow them back in.

Advertising Agency: Mccann Erickson, Tel aviv, Israel
Creative Directors: Eldad Weinberger, Nir refuah
Art Director: Yatir Keren
Copywriter: Danna Blum
Published: September 2010

MTV Serbia

"Teen mom

Soon after school."

Advertising Agency: McCann Erickson Belgrade, Serbia
Creative Directors: Jana Savic Rastovac, Vladimir Cosic
Art Director: Marija Mihajlovic
Creative Coaching: Yaniv Mlinarski, Milos Stankovic
Published: September 2010

ORCA (Organisation for respect and care for animals)

"Children can be cruel.

Teach them that animals have fealings, too."

Advertising Agency: McCann Erickson Belgrade, Serbia
Creative Directors: Jana Savic Rastovac, Vladimir Cosic
Art Director: Milan Perisic
Creative Coaching: Yaniv Mlinarski
Published: August 2010

Durex "O"

"Women's Day, everyday.

The first orgasmic gel for women."

"Meet someone who has already been with all your friends.

The first orgasmic gel for women."

"Follow the instructions from aaaaaah! to uuuuuuh!

The first orgasmic gel for women."

Advertising Agency: McCann-Erickson, Milan, Italy
Creative Directors: Marco Cremona, Federica Ariagno
Art Director: Matteo Civaschi
Copywriter: Gianmarco Milesi
Illustrator: H-57 Creative Station
Published: September 2010

MTV Serbia: Disaster date classifieds

Advertising Agency: McCann Erickson Belgrade, Serbia
Creative Directors: Jana Savic Rastovac, Vladimir Cosic
Art Director: Marko Prokic
Copywriter: Bojan Tanaskovic
Creative Coaching: Yaniv Mlinarski, Milos Stankovic, Vladimir Popovic
Published: August 2010

Kontext Language School: Cinema invitation

In order to show the real benefit of knowing foreign languages, we came up with an innovative media mix solution. In the cinema hall, we have placed a roll wall inviting people to have a free coffee before the movie, but, with a little catch; it was written in German. Those few, who understood the message, got their coffees. For the others, we played a short ad just before the movie projection.

Advertising Agency: McCann Erickson Belgrade, Serbia
Creative Directors: Jana Savic Rastovac, Vladimir Cosic
Art Director: Marko Prokic
Creative Coaching: Yaniv Mlinarski, Vladimir Popovic, Maja Uzelac, Le Spot, Vladimir Pisot
Published: August 2010

MTV Serbia: Line - Red carpet

"Famous crime sceene 30.08. Marathon from 14:00

MTV"

Advertising Agency: McCann Erickson Belgrade, Serbia
Creative Directors: Jana Savic Rastovac, Vladimir Cosic
Art Director: Marija Mihajlovic
Additional credits: Yaniv Mlinarski
Ceative coaching, Milos Stankovic
Published: August 2010

mt:s: Three little pigs

"Sometimes you just don’t want to go out.

Recharge your mobile phone via landline."

Advertising Agency: McCann Erickson Belgrade, Serbia
Creative Directors: Jana Savic Rastovac, Vladimir Cosic
Art Director: Marko Savic
Copywriter: Marko Savic, Bojan Babic
Illustrator: Aleksa Jovanovic
creative coaching: Yaniv Mlinarski
Published: August 2010

Suicide Prevention Office

"You are not alone"

Devastating facts: In Serbia in average 1500 persons take their own lives per year, 40 jumping from Belgrade bridges.


Idea: For this specific action, we have chosen biggest Belgrade bridge. From the bridge we have projected a message with phone number of the Suicide Prevention Office. The projected message and phone number can be seen when looking down from the bridge only.

Advertising Agency: McCann Erickson Belgrade, Serbia
Creative Directors: Jana Savic Rastovac, Vladimir Cosic
Art Director: Marko Savic
Creative coaching: Milos Stankovic, Yaniv Mlinarski
Published: August 2010

Perfectmarketingpeople.com: Visitor Pass

Name: You / Visiting: Wife&Kids / Time in: 11pm

Visitor

or visit perfectmarketingpeople.com

or ring 0844 335 6379

Advertising Agency: McCann Erickson, Manchester, UK
Creative Director: Dave price
Art Director: Jamie Axford
Copywriter: Neil Lancaster
Photographer: Alex Steele

GPS Bay

Advertising Agency: McCann Erickson, Singapore
Executive Creative Director: Farrokh Madon
Copywriter / Art Director: Chow Kok Keong
Photographer: Cue Art