Advert Norton: MC Saatchi

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Mercedes Benz Industrial Vehicles: Marilyn&Albert

Close-up the image.

Advertising Agency: Zapping/M&C Saatchi, Spain
Executive Creative Directors: Urs Frick, Uschi Henkes, Manolo Moreno
Creative Directors: Uschi Henkes, Manolo Moreno
Copywriter: Manolo Moreno
Art Director: Uschi Henkes

Celcom

"Plug In. Get Out."

Advertising Agency: M&C Saatchi, Kuala Lumpur, Malaysia
Creative Director: Henry Yap
Art Director: Pauline Ang
Copywriter: Casey Loh
Photographer: Mak Kah Heng (Untold Images)
Additional credits: Kevin Tan (Untold Images)
Published: April 2010

RSPCA: closepuppyfactories.org

"Made For Maximum Profits.

closepuppyfactories.org"

"An awareness campaign is always a challenging task. More so when the topic of discussion hasn't previously received a great deal of media attention. Add to this a limited media budget to further impede on spreading our message and we're left wondering just how we make people aware of the horrendous Puppy Factory problem. The answer in this case is impact. By showing happy, healthy dogs in an environment that's instantly recognisable as an advertising cliché, we challenge our audience's pre-conceived ideas about where many dogs might actually come from. The first stage of the outdoor campaign was up for several days before we revealed the image of the caged dogs for the remainder of the media buy."

Advertising Agency: M&C Saatchi Melbourne, Australia
Creative Director: Steve Crawford, Doogie Chapman
Art Director: Connor Beaver
Copywriter: Aaron Pepper
Photographer: Hugh Peachey
Head of Art: Murray Bransgrove
Client Services: Helen Walker
Published: July 2010

Swinburne University: Engineering Open Day Ambient Posters

"A Swinburne engineer finds sustainability in everything."

These posters were part of the advertising for Swinburne University of Technology¹s Engineering Faculty at their Open Day. The university places a particular emphasis on sustainability in the way they train new engineers. Working from a very tight budget, we created an advertising piece that used a location one always finds in a university a wall that¹s been plastered over with layers of bill posters for various concerts, rallies and events. We also picked plants that are native to Australia and that require minimal watering ideal for the current drought conditions.

Advertising Agency: M&C Saatchi, Melbourne, Australia
Creative Directors: Steve Crawford, Doogie Chapman
Art Director: Murray Bransgrove
Copywriter: Alison Hingle
Account Management: Nirali Shah
Published: August 2010