Absolut: Lemon Drop

Following a trailer airing over the summer on major networks, TBWA\Chiat\Day New York released its latest short film for Absolut this week titled Lemon Drop. The main character of the film, also named Lemon Drop, is played by Ali Larter of the NBC show Heroes and the movie series Resident Evil. Her character for the Absolut film was based on a Lemon Drop cocktail which is both sweet and sour, and the plot which never takes itself too seriously revolves around her using both sides of her personality to solve a caper involving missing kittens, an evil crooner, and a set of mysterious vials. The highly stylized film was directed by Traktor and can be seen at lemondrop-movie.com where it is accompanied by a downloadable movie poster and wallpaper. The film also stars Martin ‘Sensei’ Kove of the original Karate Kid.

Advertising Agency: TBWA\Chiat\Day, New York, USA
Executive Producers: Mark Figliulo, Matt Bijarchi
Creative Directors: Alisa Sengel Wixom, Kris Wixom
Copywriters: Alisa Sengel Wixom, Kris Wixom
Director: Traktor
Producer: Rani Melendez
Production Director: Robert Valdes
Agency Producer: Julia Menassa
Director of Photography: Christopher Doyle H.K.S.C
Editor: Rick Russell
Music Design: Jesper Gadeberg
Production Company: Traktor
Sound Design: T Terressa Tate
Effects: Motion Picture Company
Motion Graphics: Kalimera
Costume Designer: B Akerlund
Production Design: Tom Hartman

Apple:iPod Nano,iPod Touch

Agency: TBWA \ CHIAT \ DAY LA

Jimmy Dean

Jimmy Dean, America's favorite protein breakfast brand, launched today a new, full scale advertising and marketing campaign, 'Morning Villains,' designed specifically to resonate with moms. The marketing is supporting the new Jimmy D's line from Jimmy Dean, a new offering of hearty, satisfying breakfast products that combine turkey sausage with the taste kids love '" available in three varieties and all with 210 calories or less and seven or more grams of protein. The program is driven by a multi-layered marketing launch that includes TV, print, radio, online advertising, cinema, social media, event marketing, in-store activation, public relations, and the launch of a new micro-site, www.jimmyds.com.

Agency: TBWA\Chiat\Day LA,USA
ECD: Patrick O'Neill
ACD/Art Director: Mahmud Husain
ACD/Copywriter: Brian Friedrich
Art Director: Stephen Chow
Copywriter: Forrest Boleyn
Agency Producer: Kristine Ling
Agency Producer: Rob Saxon
Group Account Director: Stan Fiorito
Account Director: Tyra Hillsten
Account Supervisor: Mike Peditto
Account Executive: Daryl Conui
Senior Planner: Aileen Russell
Business Manager: Stefanie McCall

Absolut Brooklyn

Absolut Brooklyn (TBWA-Chiat Day, Newyork, USA)