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Agency: Shalmor Avnon Amichay Y&R Interactive Tel Aviv, Israel
Chief Creative Officer: Gideon Amichay

Executive Creative Director: Tzur Golan

Creative Director: Yariv Twig

Art Director: Gil Aviyam

‏Copywriter: Paul Paszkowski

Executive Client Director: Adam Polachek

Account Supervisor: Liraz Kolodro

Account Executive: Maya Yagel


Y&R Interactive Tel Aviv:Source Monkeys

The brief:
Find a new digital programmer for our Agency without going over mountains of irrelevant CVs. We wanted to make sure we reached our target audience '" programmers.

The insight:
We decided to speak to programmers in the language they understand best '" programming and source codes, and in a place only they visit '" site source code pages.

The solution:
We placed ASCII coded "wanted" ads on site source codes. This way we filtered irrelevant audiences. Programmers who were alert and paid attention to the details found our ads and contact e-mail and sent us their CVs.
Agency: Shalmor Avnon Amichay/Y&R Interactive Tel Aviv
Date: July 2010
Chief Creative Officer: Gideon Amichay
Executive Interactive Director: Guy Poreh
Creative Directors: Roy Cohen, Sagi Blumberg
Interactive Studio Manager: Lena Feldman
Designers: Nadav Hauptman, Roee Malul
Project Manager: Amichay Katan

Heinz Tabasco: Fire Billboard

Advertising Agency: Shalmor Avnon Amichay Y&R Interactive Tel Aviv, Israel
Chief Creative Officer: Gideon Amichay

Executive Creative Director: Tzur Golan

Creative Director: Yariv Twig
Art Directors: Karmel Kamal Abuzlef, Dror Nachumi
Copywriter: Lior Shoham
Executive Client Director: Adam Polachek
Account Supervisor: Revital Levy
Account Manager: Mor Elyashiv, Adi Netzer
Planning Director: Yoni Lahav
Planner: Zohar Reznik
Photographer: Menachem Reiss
Media: Nur Star Media
Aired: August 2010

Toshiba

Toshiba (Shalmor Avnon Amichay YR Interactive Tel Aviv, Israel)