Find a new digital programmer for our Agency without going over mountains of irrelevant CVs. We wanted to make sure we reached our target audience '" programmers.
We decided to speak to programmers in the language they understand best '" programming and source codes, and in a place only they visit '" site source code pages.
We placed ASCII coded "wanted" ads on site source codes. This way we filtered irrelevant audiences. Programmers who were alert and paid attention to the details found our ads and contact e-mail and sent us their CVs.
Agency: Shalmor Avnon Amichay/Y&R Interactive Tel Aviv
Date: July 2010
Chief Creative Officer: Gideon Amichay
Executive Interactive Director: Guy Poreh
Creative Directors: Roy Cohen, Sagi Blumberg
Interactive Studio Manager: Lena Feldman
Designers: Nadav Hauptman, Roee Malul
Project Manager: Amichay Katan