Advert Norton: Direct Marketing

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TEMA: Homeless Birds

TEMA'nın ağaçların yok edilmesinden dolayı evsiz kalan kuşlar için yapmış olduğu yaratıcı doğrudan pazarlama çalışması.

Kapı önüne koyulan terk edilmiş bebek konseptinden yola çıkarak, kapı önlerine içinde 3 yumurta ve anne kuştan "Ağaçlarımız kesildiğinden beri kalacak bir yerimiz yok. Çocuklarımı size emanet ediyorum, onlara iyi bakın." yazan bir mektubun olduğu kuş yuvası bırakılmış ve bu sayede doğal kaynaklara karşı daha duyarlı olma mesajı verilmiş.

Reklam Ajansı: Markom Leo Burnett,İstanbul

The Polish Federation of Cancer Survivors: What a person can miss a machine will find

Euro RSCG, Varşova tarafından, çok geç olmadan kadınların mamogram taramasına girmesi gerektiği mesajını vermek adına Polonya Kanserden Kurtulanlar Federasyonu için yapmış olduğu Cannes Bronz Lion ödüllü harika kampanyası.

Philips Special Lightning: Direct Mail

Philips, haşareler için ürettiği, haşereleri çeken aydınlatma sisteminin tanıtımı için doğrudan pazarlama yoluyla güzel bir kampanya hazırlamış.
Reklam ajansı: Bovil DDB,Amsterdam

Fiat Bravo: World's First Video Newspaper

Brazilya'nın en çok okunan gazetesi O Estado de Sao Paulo'un eki olarak verilen Fiat Bravo reklamı, küçük bir tablet gazeteyi andırıyor fakat ayrıca bir özelliği var.Gazetenin üzerine yerleştirilmiş küçük LCD ekran ve yanındaki dokunmatik tuşlar ile Fiat Bravo reklam videolarını izleyebiliyorsunuz. Diğer sayfalarda ise aracın iç ve dış kısmını gösteren basılı reklamlar yer alıyor.

Ayrıca bu çalışma dünyanın ilk video gazetesi.

We wanted to ensure a connection between IKEA's kitchen appliances and one of the best things you can do in a kitchen, some great baking. So the main attraction in the campaign became a 140 page coffee-table baking book presented in a very visually unique and spectacular way. 90% of all the photographs taken in baking books look extremly alike. We wanted to try something different and present the recipes in a totally new fashion. We let ourselves be inspired by high fashion and japanese minimalism. The idea of the book became to tone down the actual cake and put the ingredients in focus. The recipes are presented as graphic still-life portraits on a warm and colourful stage. And when you turn the page you see the fantastic result. The baking book contains 30 classic swedish baking recipes everything from small biscuits to large cakes.

Advertising Agency: Forsman & Bodenfors, Gothenburg, Sweden
Photographers: Carl Kleiner/Agent Bauer
Advertiser's Supervisor: Joel Idén
Stylist: Evelina Bratell
Retouch: F&B factory

Swedish Postal Service: Magical Christmas Cards

We let people create and send Christmas cards, using modern technology! Write a greeting on the flip-side, and the Christmas card is delivered to your friend's doorstep, tempting her to send her own greeting.

Advertising Agency: Crispin Porter + Bogusky Europe, Gothenburg, Sweden
Creative Directors: Gustav Martner, Bjorn Hoglund
Copywriter: Tobias Gronberg
Art Director: Mattias Berg
Other credits: Johan Brink, Johan Kruse, Jenny Folkesson, Stefan Hallen, Erik Sterner, Erik Dolk, Pontus Warnestal, Per Rundgren, Edvin Besic

Skoda Yeti: Park Assist System

Postcard about the Skoda Yeti Park Assist System to distribute at the Bologna Motor Show.

Advertising Agency: Cayenne, Milan, Italy
Creative Directors: Giandomenico Puglisi, Stefano Tumiatti
Art Director: Livio Gerosa
Copywriter: Caterina Calabrò
Illustrator: lucycgi.eu
Account: Giuseppe Francavilla
Published: November 2010

Ismet Dural Circumciser: Tear off phone-number

Advertising Agency: Healthy People by Grey, Istanbul, Turkey
Creative Director: Nurcan Yıldız
Art Director: Tarık Akın
Copywriter: Erçin Sadıkoğlu

Hunkemöller Lingerie Store: String Seat Cover

String Seat Covers where distributed on bicycles in Amsterdam to communicate a Sale period at Hunkemöller.

Advertising Agency: Jack Liberties, Amsterdam, Holland
Creative Director:Filip Kohlmann
Published: October 2010

Nescafe:Kahvenin Sınırlarını Keşfetmeye Hazır Mısınız?

Translate:Are you ready to discover the limits of Coffee?

Advertising Agency: Dekatlon Buzz,Istanbul,Turkey

Delta Generali Insurance: Loyalty test envelope

In Serbia, specific blue envelopes have been used as court or military invitations for years; during the wartime in early 90’s even as requests to join the army. As those governmental envelopes need to be handed personally and signed by the person who receives it, many people avoided it by all means. Over the years, blue envelopes naturally became a “test” of honesty, loyalty, legalism and respect for the law.
As we knew these facts, we used it to solve very specific problem of our client Delta Generali: They needed to narrow extremely long list of candidates for a financial manager in their company. We sent the interview invitations inside those envelopes to all the candidates, knowing that only the most loyal and honest candidates will accept it and show up for the interview.

Advertising Agency: McCann Erickson Belgrade, Serbia
Creative Directors: Jana Savic Rastovac, Vladimir Cosic
Art Director: Marko Prokic
Creative coaching: Yaniv Mlinarski
Published: August 2010

Veolia Transport: Thermochromic

"VEOLIA Transport. To set the standard for managing safe and sustainable mobility solutions. veoliatransport.qc.ca"

Advertising Agency: GVM, Montreal, Canada
Executive Vice-President: Sylvie Paradis
Creative Director: Frédéric Tremblay
Copywriter: Michel Corbeil
Strategic Planner: Virginie Roy
Head of Research: Sébastien Poitras

Felix Jud Publisher & Bookstore:The Bookmark Promotion

Agency: Scholz & Friends
Executive Creative Directors: Matthias Schmidt/Stefan Setzkorn
Creative Directors: Suze Barrett/Dennis Lueck
Copywriter: Vicky Jacob-Ebbinghaus
Art Director: Joanna Broda
Graphic Designer: Katharina Uelsberg
Illustrators: R. Bluemel/K. Gschwendtner/
G. Goppel/A. Ventura/C. Segovia/P. Posti/T. Berning/2Agenten

STIHL: Autumn Calender 2010

Basic description of the project:
For our client STIHL (Leaf blowers) we invented the first tear-off calendar that looses its leaves automatically. The STIHL autumn calendar shows STIHL´s key clients the necessity of STIHL leaf blowers in an entertaining way – day by day. The sheets are designed as typical foliage leaves. Leaves fall in autumn, so the STIHL autumn calendar only covers the time period from 9/23 till 12/21. STIHL is planning to produce 3000 calendars. The demo-video on youtube.com got far over 170.000 hits, thousands of linkings to homepages, blogs and tweets.

The commercial titled Autumn Calender 2010 was done by Euro RSCG Dusseldorf advertising agency for STIHL TOOLS (STIHL company) in Germany. It was released in the September 2010. Business sector is Household maintenance & pet products.

Agency: Euro RSCG Düsseldorf/München , Düsseldorf/München
Corporate Name of Client: STIHL Vertriebszentrale AG & CO. KG
Client Account Director: Michael Liehr
Agency Account Directors: Marcus Kotarba/Daniel Grube
Chief Creative Officer: Felix Glauner
Creative Director: Torsten Pollmann
Copywriters: Christoph Mueller/Till Koester/
Isabell Wilbert
Art Directors: Martin Staubach/Kai Tusar/
Eva Schramm
Graphic Designers: Uwe Strahl/Detlef Stuhldreier

Project Ahon: Pop Up House

The project shows How a donation for building homes for typhoon victims also helps the advertiser Through Project AHON, media owners gave discounted rates for ad spaces, advertisers paid full price, and the difference was given to Red Cross.

Advertising Agency: BBDO Guerrero \ Proximity, Philippines
Chief Creative Officer / Copywriter: David Guerrero
Executive Creative Directors: Joel Limchoc, Simon Welsh
Creative Director / Copywriter: Tin Sanchez
Creative Director / Art Director: Brandie Tan
Art Directors: Peepo David, Dennis Nierra
Producer: Al Salvador
Retoucher: Manny Vailoces
Account Manager: Marion Manalo, Belay Santillan

ADT Security System: Box

"Breaking into your apartment is easier than you think."

Advertising Agency: DDB, Santiago, Chile
Executive Creative Directors: Matías Lecaros, Simón Subercaseaux
Creative Directors: Matías Lecaros, Eddy Fernández
Art Director: Tomás Garín
Copywriters: Matías Lecaros, Felipe Araya, Felipe Hernández
Additional credits: Jose Valenzuela / Amazing
Published: January 2010

Dr. Hajnal Kiprov:Cosmetic Surgery Business Card

Entrant: Demner, Merlicek & Bergmann, Vienna
Prim. Dr. Hajnal Kiprov
"Dr. Kiprov - Business Card"
Credits
Corporate Name of Client: Prim. Dr. Hajnal Kiprov
Agency: Demner, Merlicek & Bergmann, Vienna
Creative Directors: Rosa Haider/Tolga Buyukdoganay
Copywriter: Karina Wanek
Art Director: Elisabeth Laggner
Graphic Designer: Elisabeth Laggner
Account Manager: Mariusz Jan Demner