"Alentómetro" | The screen of Coca Cola that only works with noise

Ogilvy Arjantin, Cupa Amerika sırasında Coca-Cola için düzenlediği harika kampanya ile karşımızda: Alentómetro

Sokaklara kurulan özel büyük ekranlarda taraftarlara maçlar izlettiriliyor. Fakat bu ekranın farklı bir özelliği var. İzleyiciler tezahürat yapmaz, bağırmazsa ekran kararıyor ve mücadeleler izlenmiyor.

Volkswagen: Scirocco Cup

 

Çin'deki ilk üretici firma olan Volkswagen, araba tutkunları için eğlenceli bir yarış etkinliğine imza atmış.
Ülkenin en popüler oto magazin dergilerine yerleştirdikleri direksiyon şeklindeki davetiyeler ile 2010 Scirocco Cup Augmented Reality Challenge'in bir parçası olmaya davet edilmiş.

Davete katılan kullanıcılar Sciroccocupchina.com adresinden, dergilere yerleştirilen davetiyeleri, web camleri yardımı ile okutup, Scirrocco yarış arabalarını kontrol ettikleri bir interaktif oyun oynama imkanına erişiyorlar.Oyun tamamıyla direksiyon şeklindeki davetiyelerle kontrol ediliyor.

50 binin üzerinde bir katılım ile çok başarılı ve etkili bir kampanyaya imza atılmış.
Yaratıcı ajans: Ogilvy,Pekin

 

 

Budweiser:Poolball

Ogilvy Arjantin, dünyanın en çok satan birası Budweiser için yeni bir spor dalı geliştirmiş: Poolball. Fikir erkeklerin en büyük iki tutkusu futbol ve gece hayatına dayanarak inşa edilmiş. 7x3 metre büyüklüğündeki bilardo masasında 15 futbol topu ile oynanan Poolball turnuvalarına şimdiye kadar 600 kişi katılmış ve bu turnuvalar Fox Sports ve ESPN'den canlı olarak yayınlanmış.



Advertising Agency: Ogilvy,Argentina

IBM

Advertising Agency: Ogilvy, Paris, France
Creative Director: Susan Westre
Associate Creative Director / Art Director: Ginevra Capece
Associate Creative Director / Copywriter: Fergus O'Hare
Client Account Director: Suzanne Assaf
Agency Account Directors: Kim Ball, Ben Messiaen
Graphic Designer / Illustrator: Noma Bar
Illustrator: Tanya Holbrook
Typographer: Sid Tomkins

NaturaSi Organic Shops

"Eva bit it, without washing it

NaturaSi Organic and Biodynamic Products. Not eating them is a sin."

Advertising Agency: Ogilvy Rome, Italy
Creative Director: Elisa Pazi
Art Director: Chiara Catalani
Copywriter: Elisa Pazi, Michela Paccova
Photography: Winkler+Noah

Hindustan Hindi Newspaper

"It's not just the student who'll feel proud.

Pratibha Samaan"

Advertising Agency: Ogilvy Advertising, Gurgaon, India
Executive Creative Director: Ajay Gahlaut
Creative Directors: Shailender Mahajan, Jossy Raphael
Art Director: Krishnapriya Dutta Gupta
Copywriter: Anu Gulati
Photographer: Gaurav Bhardhwaj
Additional credits: Vineet Kindra, Siddharth Khanna
Published: July 2010

Doctor Kares Dental Clinic

"Hard to catch, easy to floss. Doctor Kares Dental Clinic."

Advertising Agency: Ogilvy, Gurgaon, New Delhi, India
Creative Directors: Shailender Mahajan, Divya Bhatia
Art Director: Shakoon Khosla
Copywriter: Mayur Hola
Illustrator: Shakoon Khosla

Brothers In Arms Youth Mentoring: "Help Me" Wall

Advertising Agency: Ogilvy, Auckland, New Zealand
Creative Director: Damon O'leary
Art Director: Freddie Coltart
Copywriter: Matt Williams
Illustrator: FDKNS
Additional credits: The Avondale Jockey Club for providing the wall.
Published: September 2010

Papakura District Council

Advertising Agency: Ogilvy, Auckland, New Zealand
Group Heads: Martin Hermans, Richard Loseby
Executive Creative Director: Damon O'Leary
Art Director: Freddie Coltart
Copywriter: Matt Williams
Photographer: Meek
Retoucher: Adrian Fitzgerald

RIVE Syphilis Awareness Message: Syphilis sucks

Though the idea of using protection during sex is generally apprehended, people tend to think unprotected oral sex is ok, and rarely use condoms when it comes to going down on someone. The challenge was to generate an awareness emphasizing the fact that STIs are also transmitted during oral sex. Especially syphilis!


Advertising Agency: Luvi Ogilvy, Reunion Island
Creative Director: De Oliveira Pedro
Art Director: Fanny
Copywriter: Philippe Amsalem
Photographer: Laurent Diat
Published: July 2010

Hot Wheels

Advertising Agency: Ogilvy, Venezuela
Creative: Oscar Gamez
Photographer: David Gonzalez
Published: June 2010

Samsung

"Optical Zoom 24x"

Advertising Agency: Excell Ogilvy, San Pedro Sula, Honduras
Creative Director: Carlos Escobedo
Creative / Art Director: Oliver Rodriguez
Copywriter: Q.ik Gúzman
Photographer: Caja de Luz
Published: July 2010

Samsung: Ants

"Mini Proyector. Enjoy where you want."

Advertising Agency: Excell Ogilvy, San Pedro Sula, Honduras
Creative Director: Carlos Escobedo
Creative: Oliver Rodriguez
Art Director: Oliver Rodriguez
Copywriter: Q.ik Gúzman
Photographer: Caja de Luz
Published: July 2010

BelCuore Café

"BelCuore Cafe. Please don't go."

Advertising Agency: Ogilvy Brasil, São Paulo, Brazil
VP Creative Director: Anselmo Ramos
Creative Directors: Fred Saldanha, Claudio Lima
Art Director: Pedro Izique
Copywriters: Fred Saldanha, Claudio Lima
Illustrator: Arthur D'Araujo
Published: August 2010

Volkswagen Crafter

Volkswagen Crafter-For any business. Crafter (Ogilvy, Cape Town, South Africa)

Rolling Stone Magazine

Rolling Stone Magazine (Ogilvy, Frankfurt, Germany)

Midea Security

Advertising Agency: Ogilvy, Shanghai, China
Executive Creative Director: Kevin Lee
Creative Directors: Kevin Lee, Kit Ong
Art Directors: Robin Wu, Minsheng Zhang, Jordan Dong, Zhang Lei, Kevin Lee
Copywriter: Kit Ong
Photographer: Keno Zhao (Refine Images)
Typographer: Robin Wu
Retoucher: Joo Jeoh (Refine Images)
Account Manager: Cissy Shen
Account Supervisor: Shining Gao

Epson Photo Prints

Epson Photo Prints- Long live memories. (Ogilvy, Paris, France)

Molfix

Molfix: Storks - Molfix Extra Small Premature baby diapers. For babies who can not wait.(Ogilvy Istanbul)