Zydus: Floating Billboard

Rediffusion Young and Rubicam'ın, Zydus Cadila düşük kalorili, şekersiz tatlandırıcı için yapmış olduğu billboard çalışması.

Smart: Little Billboard

Büyük billboardlar ve SUV'ler, çevreyi kirletiyor. Çevreye etkisi düşük Smart'lar için BBDO Toronto düşük etkili billboardlar hazırlamış.

Nissan:Exhaust Billboard

TBWA Chiat Day Los Angeles'in Nissan için yapmış olduğu harika outdoor çalışması tam olarak New York Auto Fuarı'nın girişinde yer alıyor.

İki tarafı olan billboardın bir kısmında sürekli duman çıkaran bir egzoz yer alıyor ve altında, "Auto Show'da 1000'in üstünde bu tip araba var." yazısı mevcut.Hemen sağındaki Nissan Leaf görselinin altında ise soldaki sloganı tamamlar nitelikte "Ama sadece 1 tane %100 elektrikli, egzozsuz Nissan Leaf var." sloganı mevcut.



Dahiyane düşünülmüş, özellikle konumlandırma açısından hedef kitleye yüzde yüz hitap eden nadir outdoor çalışmalarından.

Sonntags Zeitung: The Insight Story

SonntagsZeitung - The insight story - Hillary from Creativity Swiss Made on Vimeo.

Advertising Agency: Advico Young & Rubicam, Zurich, Switzerland
Creative Directors: Philipp Skrabal, Christian Bobst
Art Director: Rob Hartmann
Copywriter: Martin Stulz
Consultant: Marcel Mägerle, Manuela Wettstein

Hepsiburada.com: Large Billboard

Advertising Agency: DDB&Co, Istanbul, Turkey

Big Bazaar: Stationery Sale

"Annual Stationery Sale"

Advertising Agency: Mudra West , Mumbai, India
Executive Creative Director: K.B.Vinod
Creative Director: Deepak Singh
Art Director: Mustafa Shaikh
Illustrator: Mustafa Shaikh, Zahid Shaikh
Photographer: Nirav Mehta
Published: April 2010

Heineken: Tastebuddies

Advertising Agency: 358, Helsinki, Finland
Creative Director: Erkki Izarra, Antero Jokinen
Art Director: Maria Fridman
Copywriter: Valtteri Väkevä
Graphic Designer: Ville Kovanen
Producer: Sami Alppiranta, Petra Hakala

CNN: Stories with the full background

"Stories with the full background. CNN"

Advertising Agency: DDB&CO., Istanbul, Turkey
Creative Director: Karpat Polat
Art Directors: Ali Bati, Guney Soykan
Copywriter: Gul Kanik

Adams Outdoor Advertising: Adams A*s campaign

"Get you a*s up here!

Show off your a*s!

We'll make your a*s huge!"

To capture the attention of potential advertisers, we used what at first seems like a bold and potentially off-putting message. Upon closer inspection, it turns out to be a practical call-to-action.

Advertising Agency: Adams Outdoor Advertising, Bethlehem, PA USA
Creative Director / Art Director: Nathan Linder
Copywriters: Nathan Linder, Clarissa Schealer, Jeff Olaf
Published: September 2010

Coca-Cola

"Refresh on the Coca-Cola side of life."

Advertising Agency: MacLaren McCann, Toronto, Canada

Creative Director: Sean Davison

Art Director: Robert Kingston

Copywriters: Wade Hesson, Nancy Crimi

Photographer: Frank Hoedl

McDonald's: Rescue for Hungry People

Advertising Agency: DDB Helsinki, Finland
Creative Directors: Jukka Mannio, Vesa Tujunen
Art Director: Jukka Mannio
Copywriter: Vesa Tujunen
Photographer: Joonas Antikainen / Left & Right
Retoucher: Antti Salminen
Account Director: Jarno Lindblom
Account Manager: Pia Eiro
Additional credits: Kirsi Pärni, Kimmo Syväri
Published: September 2010

Calgary International Film Festival

Only the best films make it.

Advertising Agency: WAX, Calgary AB, Canada
Executive Creative Director: Joe Hospodarec
Creative Director: Scott Luit
Art Directors: Brian Allen, Brad Connell
Copywriters: Tim Anderson, Stephanie Bialik, Andrew Payne
Photographer: Roth & Ramberg
Retouching: Robyn Jamieson, Amy Senecal
Published: September 2010

Brothers In Arms Youth Mentoring: "Help Me" Wall

Advertising Agency: Ogilvy, Auckland, New Zealand
Creative Director: Damon O'leary
Art Director: Freddie Coltart
Copywriter: Matt Williams
Illustrator: FDKNS
Additional credits: The Avondale Jockey Club for providing the wall.
Published: September 2010

Tango Vodafone: Summer Special

"Best SMS rate all summer long."

Advertising Agency: Concept Factory, Luxembourg
Creative Director: Didier Leclercq
Art Director: Gatien Gregori
Copywriter: Jérôme Rudoni
Published: June 2010

Tango: ING marathon

"Tango supports all marathon runners."

Advertising Agency: Concept Factory, Luxembourg
Creative Director: Didier Leclercq
Art Director: Didier Leclercq
Copywriter: Jérôme Rudoni
Published: May 2010

Handicap International

"Trop de pays n'ont pas signé les traités contre les

mines et les BASM (Too many countries did not sign

the treaty against mines and cluster munitions)"

Advertising Agency: Advantage Luxembourg
Art Director: Samy Guenane
Copywriter: Samy Guenane
Photographer: Marcel Veelo
Retouching: Glucône
Published/Released: September 2010

Hygiene Color Bleach: Blue Stain

Advertiser/Client: I.P.TRADING
Product/Service: HYGIENE COLOR BLEACH
Advertising Agency: McCANN WORLDGROUP THAILAND Bangkok, THAILAND


The commercial titled BLUE STAIN was done by McCANN WORLDGROUP (THAILAND) advertising agency for Hygiene Color Bleach (I.P. TRADING THAILAND company) in Thailand. It was released in the September 2010.

Edmonton Bicycle Commuters' Society, DingDing.ca

"My last relationship was a disaster.

DingDing.ca"

Advertising Agency: DDB, Edmonton, Canada
Creative Director: Eva Polis
Copywriters: Eva Polis, Krystin Royan
Art Director: John Halliday

Avera Health: Smoking Billboard

For two days, drivers who passed a smoking billboard in Sioux Falls, honked and cranked their necks to get a better look at the board everyone was talking about. The billboard, promoting the website WhyImAlive.com, for Avera Health was meant to draw attention for the importance of having an emergency medical plan for your family. It showed a woman sitting on a gurney in front of a terrible car crash, with one of the cars actually smoking behind her, that at least for two days, the smoke billowed off the photo into the sky, thanks to a hidden smoke machine behind the board.

It worked, driving thousands of people to go online in the first week of the campaign. It also drew an unintended consequence. It got the attention of the fire department, who, after two days of smoke, decided to shut it down.

Advertising Agency: BVK, USA
Creative Director: Gary Mueller
Copywriter: Ross Lowinske
Art Director: Ryan Smith
Interactive: Charlie Marsh
Photography: Jeff Salzer
Producer: Allison Lockwood

Doom & Dickson: God

Agency: Doom & Dickson, Amsterdam,The Netherlands