"Get you a*s up here!
Show off your a*s!
We'll make your a*s huge!"
To capture the attention of potential advertisers, we used what at first seems like a bold and potentially off-putting message. Upon closer inspection, it turns out to be a practical call-to-action.
Advertising Agency: Adams Outdoor Advertising, Bethlehem, PA USA
Creative Director / Art Director: Nathan Linder
Copywriters: Nathan Linder, Clarissa Schealer, Jeff Olaf
Published: September 2010