Basic description of the project:
For our client STIHL (Leaf blowers) we invented the first tear-off calendar that looses its leaves automatically. The STIHL autumn calendar shows STIHL´s key clients the necessity of STIHL leaf blowers in an entertaining way – day by day. The sheets are designed as typical foliage leaves. Leaves fall in autumn, so the STIHL autumn calendar only covers the time period from 9/23 till 12/21. STIHL is planning to produce 3000 calendars. The demo-video on youtube.com got far over 170.000 hits, thousands of linkings to homepages, blogs and tweets.
The commercial titled Autumn Calender 2010 was done by Euro RSCG Dusseldorf advertising agency for STIHL TOOLS (STIHL company) in Germany. It was released in the September 2010. Business sector is Household maintenance & pet products.
Agency: Euro RSCG Düsseldorf/München , Düsseldorf/München
Corporate Name of Client: STIHL Vertriebszentrale AG & CO. KG
Client Account Director: Michael Liehr
Agency Account Directors: Marcus Kotarba/Daniel Grube
Chief Creative Officer: Felix Glauner
Creative Director: Torsten Pollmann
Copywriters: Christoph Mueller/Till Koester/
Art Directors: Martin Staubach/Kai Tusar/
Graphic Designers: Uwe Strahl/Detlef Stuhldreier