"A Swinburne engineer finds sustainability in everything."
These posters were part of the advertising for Swinburne University of Technology¹s Engineering Faculty at their Open Day. The university places a particular emphasis on sustainability in the way they train new engineers. Working from a very tight budget, we created an advertising piece that used a location one always finds in a university a wall that¹s been plastered over with layers of bill posters for various concerts, rallies and events. We also picked plants that are native to Australia and that require minimal watering ideal for the current drought conditions.
Advertising Agency: M&C Saatchi, Melbourne, Australia
Creative Directors: Steve Crawford, Doogie Chapman
Art Director: Murray Bransgrove
Copywriter: Alison Hingle
Account Management: Nirali Shah
Published: August 2010