URL: http://apps.facebook.com/mccann_kippur_en
According to Jewish tradition, God inscribes each person's fate for the coming year into a book, the Book of Life, on Rosh Hashanah, and waits until Yom Kippur to "seal" the verdict. During the Days of Awe, a Jew tries to amend his or her behavior and seek forgiveness for wrong things he has done. This app shows people you blocked last year and allow them back in.
Advertising Agency: Mccann Erickson, Tel aviv, Israel
Creative Directors: Eldad Weinberger, Nir refuah
Art Director: Yatir Keren
Copywriter: Danna Blum
Published: September 2010
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