"SCOTCH-TAPE IS TREACHEROUS.
Search out and remove all adhesive tape from boxes. A good paper recycle has many enemies: discover them all on comieco.org"
"MIND THE CELLOPHANE.
Remove all cellophane envelopes from magazines. A good paper recycle has many enemies: discover them all on comieco.org"
"BEWARE OF FOOD LEFTOVER.
Dirty paper must be thrown in the black bag.A good paper recycle has many enemies: discover them all on comieco.org"
Comieco is an Italian organization for paper recycle. This campaign aims to improve the quality of the paper recycle by pointing out the things you can't throw in the recycle bin.
Advertising Agency: Tita, Italy
Creative Director: Giuseppe Mazza
Art Director: Annalisa Martinucci
Copywriter: Andrea Masciullo
Published: September 2010
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