Omo Washing Powder: Dirt is good

“Omo. Dirt is good.”

Advertising Agency: Neogama BBH, São Paulo, Brazil
Chief Creative Officer: Alexandre Gama
Creative Directors: Márcio Ribas, Wilson Mateos
Art Director: Fabio Astolpho
Copywriter: Eduardo Andrietta
Photographer: Eduardo Rodrigues
Illustrator: Iran Alves da Silva