"Spring has arrived."
In Argentina spring day is the same day as student's day (21 of september) and all teenagers go to parks and hang out there all day.
Advertising Agency: Young & Rubicam, Buenos Aires, Argentina
General Creative Director: Martín Mercado
Creative Director: Martín Goldberg, Diego Tuya
Art Directors: Gonzalo Fernández, Matías Varise
Copywriter: Juan Galardi
Illustrator: Daniel Romanos
Photographer: Ezequiel Pizzorno
Published: September 2010