Look me in the eyes... ...I said the eyes.
So that the handicap is no longer a handicap
CAP48 is the leading Belgian charity working for the integration of handicapped people. The ad depicts the glamorous model smiling to camera, evocative of Eva Herzigova's Wonderbra campaign. It highlights the fact that before anything, a handicap is not the defining trait of those who have it. In few days the model Tanja became a famous egery all over the world.
Advertising Agency: AIR, Brussels, Belgium
Creative Directors: Grégory Ginterdaele, Marie-Laure Cliquennois
Art Directors: Marie-Laure Cliquennois, Marine Vincent
Copywriter: Grégory Ginterdaele
Published: October 2010