Gabriela, Project Runaway

"This season's collection.
See how powerty and corruption came into fashion.
Project Runaway
A satirical fashion show"

To say goodbye to outgoing Philippine President, GMA (Gloria Macapagal Arroyo), Gabriela through DM9JaymeSyfu Manila held a satirical fashion show interpreting her many alleged crimes while in power and its effect on Filipinos. The most notable of these was corruption, which according to studies reached its worst levels in our history under her watch.

Advertising Agency: DM9JaymeSyfu, Manila, Philippines
Chief Creative Officer: Merlee Jayme
Executive Creative Director: Eugene Demata
Creative Director / Copywriter: Louie Sotto
Associate CD / Art Director: Herbert Hernandez
Art Director / Illustrator: Allan Montayre

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