When Facebook launched „Places“ in the US, it was expected to arrive in Germany soon as well. While other agencies waited for the hyped service, Jung von Matt/Neckar decided to be one step ahead. Weeks before the official launch in Germany, a VPN Tunnel that simulated an US IP-Adress allowed us to create places in Facebook. So we created the places for our competitors like Neue Digitale / Razorfish (Frankfurt), Interone (Hamburg), Fork Unstable Media (Hamburg), Kolle Rebbe (Hamburg), AKQA (Berlin) and Argonauten G2 (Berlin).
Not only to show that we are faster than the others, but also to raise attention for Jung von Matt/Neckar at high profile digital creatives. When they checked in at their agencys they received our messages:
„First! Want to join? Check in at www.jvm-neckar.de/jobs, we are hiring.“
„Hi, from the trojan horses inside. Want to join? Check in at www.jvm-neckar.de/jobs, we are hiring.“
Of course they also spreaded our message to their whole networks via Facebook.
First! Want to join? Check in at www.jvm-neckar.de/jobs, we are hiring.
Advertising Agency: Jung von Matt/Neckar, Stuttgart, Germany
Creative Director: Kai Heuser, Michael Ohanian
Copywriter: Gün Aydemir