TAC Ambient Car

Speed is one of the major factors contributing to crashes on Victoria's roads. Small changes in speed can result in significant reductions in road trauma. JayGrey Melbourne decided to take that message to the streets. Literally.We did something that had never been done before. We covered a normal car with a 360° skin created from a vehicle involved in a high-speed collision.The car was then delivered to press conferences and media launches and is currently traveling around Victoria to serve as an impactful reminder that slowing down wont kill you.

Agency: JayGrey
Art Director / Copywriter: David White
Art Director / Copywriter: Jay Furby
Account Director: Marisa Jones
Creative Director: Jay Furby
Photographer: toby burrows
Retoucher: Cream
Account manager: Adrian Lugg
Country: Australia

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